![]() The IKEA can also explore new channels of distribution for their products The IKEA can explore new and innovative means of distribution ![]() With higher marketing investment, the IKEA will be able to increase its market penetration within the existing markets for existing products The IKEA should try to develop and design engaging communication content that is relevant to its various market groupsĮngaging communication and investment in marketing activities, and advertising will allow the IKEA to reach more consumers within the same market The IKEA can also increase its investment in marketing and advertising activities to increase market penetration Increased attractiveness and competitive pricing within the same market will lead to increased sales and consumption – and thus a higher market penetration Increased production capacity would also lead to more efficiency and effectiveness – especially for controlling overhead costsĬontrolled overhead costs would lead to competitive pricing and would appeal to the consumers in the same market ![]() ![]() Increased production capacity will allow IKEA to reach more customers within the same market The market penetration strategy is used by businesses that seek growth for existing products in markets where their brands are existing, and already operational.
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